Brad is a business-savvy technology and licensing transactions attorney with over a decade of executive/general counsel experience, focused on the unique needs of innovation-centric companies working in digital media, technology, and interactive entertainment.
With 20 years of background as both external and in-house counsel, Brad has represented a range of technology and media organizations from start-ups to Fortune 100 companies.
Brad is also a trained mediator and guitar maker.
Nomic/Robot Sea Monster Games
Penske Media Corporation (Rolling Stone, Variety, SHE, WWD, Sourcing Journal and more)
The Game Agency
Focus on technology and digital media law
Brad utilizes decades of executive-level senior legal experience with digital media and technology companies to pragmatically and effectively assist his clients with drafting and negotiating technology agreements and product legal review.
Brad drafts and negotiates a wide range of technology transactions, such as:
Internet: Content/Data Licenses, Affiliate and Platform Terms, Analytics and Tracking Relationships, Commerce and Payment Agreements
As General Counsel of PlayFirst, Senior Vice President and General Counsel of About.com (now DotDash), and Senior Director of Shockwave.com and AtomFilms, Brad has been at the forefront working with Internet companies that pioneered new forms of content distribution and marketing
Software/SaaS: License Agreements, EULAs and OEM, Reseller and Referral Agreements, Subscription Agreements, and Technology Partner Agreements
Brad has drafted and negotiated a wide range of software and SaaS agreements for such companies as MTV, Harmonix, IAC Applications (Slimware and Ask Applications), AtomShockwave, and numerous other companies, as in-house and external counsel
Video Games: Development and Distribution Agreements, Third-Party IP Licenses, Mobile Games, Game Engine Licenses
In addition to serving as Vice President and General Counsel for PlayFirst, Senior Vice President of Business and Legal Affairs for MTV Games and Harmonix, and Vice President for Business and Legal Affairs for Take-Two Interactive, Brad developed one of the first law school courses on video games and law which he taught at UC Berkeley School of Law
Online Advertising: Advertising and Sponsor Terms, Ad Networks, Optimization Agreements
Brad was senior IP counsel for Organic, one of the first digital agencies; He has supported ad sales teams for companies such as Shockwave.com, AtomFilms, and About.com; He has also negotiated numerous in-game ad placement agreements
Mobile: Development, Distribution, API Licenses
As Senior Vice President and General Counsel of IAC Applications, Brad oversaw all legal affairs for Apalon, a leading mobile app developer
Merchandise: Licensing and manufacturing
Brad has handles merchandise license and product manufacturing agreements for such companies at MTV Games, Harmonix, and Take-Two Interactive.
Product legal review:
Review online product pages, user flows and consent dialogs
Draft terms of service and privacy policies
Review data collection and sharing practices
Analyze open source license terms and third-party developer and app store terms
Advise on advertising, copyright, trademark, and open source
Coordinate with your product, finance and internal legal terms on product legal issues